Logo Design

Branding

Lorena Martínez Valdivieso, M.A., CCC-SLP, is a bilingual (Spanish/English) speech-language pathologist from Puerto Rico. She founded Tale+ and contacted me to help her create a brand that communicated a serious topic in a light and approachable manner. Because of this, we worked on creating a happy color palette and added the plus sign as an element to be used throughout the brand. The plus sign comes directly from the top part of the letter “t” in the logomark which makes a direct connection to it.